ROMI (Return on marketing Investment) tool
The object of the procurement is Return On Marketing Investments (ROMI) tool and Marketing Performance Measurement as a SaaS solution. Purpose of the tool is to analyze and optimize marketing strategies and actions. Veikkaus is looking for a ROMI modelling software, which can model, how the marketing investments on offline and online marketing channels affects gaming revenue, and based on the modelling can forecast the optimal allocation to different marketing channels. Additionally, Veikkaus is looking for tool fo...
Buyer
Veikkaus Oy
Value
Not provided
Published
14 Sept 2026
Closes
15 Oct 2026
Procurement details
Source
TED (EU)
Region
anyw
Procurement method
Open
Category
Services
Contract starts
Not provided
Contract ends
Not provided
CPV classifications
72000000
IT services: consulting, software development, Internet and support
Lots
Lot LOT-0000 ROMI (Return on marketing Investment) tool
Value not provided
The object of the procurement is Return On Marketing Investments (ROMI) tool and Marketing Performance Measurement as a SaaS solution. Purpose of the tool is to analyze and optimize marketing strategies and actions. Veikkaus is looking for a ROMI modelling software, which can model, how the marketing investments on offline and online marketing channels affec...
Delivery: anyw · Anywhere
Documents
Unlock document linkTED notice 632133-2026
14 Sept 2026
Tender notice · Web page
Procurement documents
Not provided
Bidding documents
Contains public sector information licensed under the Open Government Licence v3.0.