The Provision of a Media Monitoring and Distribution Platform
Abertay University intends to enhance its digital presence, media intelligence and reputation management capabilities through the procurement of two complementary solutions under a four-year contract. The requirement is divided into two lots: Lot 1 – Media Monitoring and Reputation Tracking Tool Lot 2 – Social Media Management and Scheduling Tool These solutions will support proactive monitoring, engagement and reporting across digital, print and social media channels while ensuring operational efficiency, strong s...
Buyer
Abertay University
Value
£40,000
Published
27 Jan 2026
Closes
6 Mar 2026
Procurement details
Source
Public Contracts Scotland
Region
United Kingdom
Procurement method
Open
Category
Services
Contract starts
Not provided
Contract ends
Not provided
CPV classifications
72400000
Internet services
79340000
Advertising and marketing services
Lots
Lot 1 Media Monitoring and Reputation Tracking Tool
£38,000
The successful bidder must provide a comprehensive monitoring and analytics platform capable of tracking media activity across digital, print and social channels. The tool must enable the university to evaluate sentiment, identify emerging issues, benchmark performance and produce reliable insights for strategic communication planning.
Delivery: UKM71
Lot 2 Social Media Management and Scheduling Tool
£2,000
The successful bidder must deliver a platform to support streamlined content planning, cross-channel engagement and performance analytics for the University’s social media activity.
Delivery: UKM71
Documents
Unlock document linkThe Provision of a Media Monitoring and Distribution Platform
Not provided
Abertay University intends to enhance its digital presence, media intelligence and reputation management capabilities through the procurement of two complementary solutions under a four-year contract. The requirement is divided into two lot...
Contract notice · Web page
The Provision of a Media Monitoring and Distribution Platform - ITQ
27 Jan 2026
Word document
The Provision of a Media Monitoring and Distribution Platform - Pricing Schedule
27 Jan 2026
Excel spreadsheet
Contains public sector information licensed under the Open Government Licence v3.0.