Media Buying Services
Caledonian Sleeper (CSL) has historically managed its media buying externally via an agency. This tender looks to identify an agency who will be awarded the media buying services for a two year period.
Buyer
Caledonian Sleeper Limited
Value
£300,000
Published
6 Dec 2023
Closes
10 Jan 2024
Procurement details
Source
Pcs
Region
United Kingdom
Procurement method
Selective
Category
Services
Contract starts
Not provided
Contract ends
Not provided
CPV classifications
79340000
Advertising and marketing services
79342000
Marketing services
Lots
Lot 1 Media Buying Services
Value not provided
CSL has a relatively modest marketing budget and as such has historically focused on digital display, programmatic and paid social adverts for its campaigns. As a brand we do not for example bid on our own key words in Google ads etc in part due to budgets but also given the strong prominence of the website in SEO and the large volume of direct web traffic w...
Delivery: United Kingdom
Documents
Unlock document linkMedia Buying Services
Not provided
Caledonian Sleeper (CSL) has historically managed its media buying externally via an agency. This tender looks to identify an agency who will be awarded the media buying services for a two year period.
Contract notice · Web page
Tender brief
6 Dec 2023
Word document
Media buying tender details
6 Dec 2023
Word document
Contains public sector information licensed under the Open Government Licence v3.0.