A Study into Burns Tourism in Nithsdale

Dumfries and Galloway Council wish to commission a Study into Burns Tourism in Nithsdale The Study will be focussed on: - Researching the Scottish and Scottish heritage market segments that can be targeted by Nithsdale visitor attractions and businesses with a Burns tourism offer - Desk research into existing and recent marketing approaches to promoting Burns Tourism in Nithsdale, and which marketing activities worked best - Bringing stakeholders together to identify how the lessons from the Study can be taken forw...