The John Muir Way: creating a sustainable income stream and developing the brand (v2)

The Central Scotland Green Network Trust (CSGNT) seeks to engage a consultant with expertise in tourism-related brand development and business planning to develop and implement a revenue-generation business plan for the John Muir Way. The contract will be delivered over an 11 month period from October 2019 and will provide strategic and delivery capacity to achieve the following aims: 1. To create new revenue streams and a more financially sustainable model for meeting core costs of managing the John Muir Way – wit...