DIGITAL MEDIA DEVELOPMENT AND ADVERTISING SERVICES TO SUPPORT STUDENT RECRUITMENT
Abertay University is looking for an innovative, progressive and agile creative agency to lead our creative content production and online marketing messaging and advertising for the purposes of encouraging applications from potential students. Following a review of previous marketing activity, we have taken a decision to plan our student recruitment marketing campaigns around a digital-first strategy. Our web site is hosted and managed in-house and this does not form part of the contract. It is expected that messag...
Buyer
University of Abertay
Value
£100,000
Published
30 May 2016
Closes
1 Jul 2016
Procurement details
Source
Pcs
Region
United Kingdom
Procurement method
Open
Category
Services
Contract starts
Not provided
Contract ends
Not provided
CPV classifications
79340000
Advertising and marketing services
79341400
Advertising campaign services
Lots
Lot 1 Creative digital content development and production
£25,000
Lot 1. Content Creation The successful agency will be responsible for creating distinctive and creative content that reinforces and defines the image of Abertay University and clearly conveys our brand values. Creative content will be inspiring, raise and reinforce Abertay’s profile in key markets, and be highly appealing to the target audience. Functions ex...
Delivery: Angus and Dundee City
Lot 2 Digital Media Advertising
£75,000
The successful agency will deliver Abertay’s paid search, display, social media, remarketing and key portal advertising and the review of analytics produced with the objective of growing our online voice to assist in meeting student recruitment targets.. The European Single Procurement Document (ESPD) must be completed Part II- For company information only,...
Delivery: Angus and Dundee City
Documents
Unlock document linkDIGITAL MEDIA DEVELOPMENT AND ADVERTISING SERVICES TO SUPPORT STUDENT RECRUITMENT
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Abertay University is looking for an innovative, progressive and agile creative agency to lead our creative content production and online marketing messaging and advertising for the purposes of encouraging applications from potential studen...
Contract notice · Web page
Invitation to Tender
1 Jun 2016
Word document
Terms And Conditions
1 Jun 2016
European Single Procurement Document
1 Jun 2016
Word document
Example of creative
16 Jun 2016
Example of creative
16 Jun 2016
Word document
Example of creative
16 Jun 2016
Contains public sector information licensed under the Open Government Licence v3.0.