Preparation of an Audience Development Strategy

Amgueddfa Cymru – Museum Wales is entering a pivotal phase, aiming to become a truly public-facing, inclusive, and future-focused cultural institution. We seek to deepen our impact, broaden our reach, and ensure our museums are vibrant, living spaces for everyone in Wales and beyond.We have recently completed work on a new strategic marketing framework for the organisation, which brings family and future generation audiences in Wales to the heart of our work. We want to be engaging and inclusive, while maintaining...