Public Relations Strategy and Campaign for Citizens Advice South East Wales

Citizens Advice South East Wales is required to commission an individual or company to develop a PR Strategy and PR Campaign which will assist CASEW in raising its profile and awareness among key stakeholders. This will include:a) Understanding where we are nowb) Understanding where we want to be (setting objectives)c) Identifying who we need to reach (prioritising target audience)d) Working out how to reach them (target media, channels)e) Clarifying what we need to say to them (tone of voice, key messages, content...