Contract for the provisions of Branding Development and Hierarchy for the South Downs National Park

Create a new story/brand proposition and updated toolkit/style guide. Develop a new logo including an updated style guide, tone of voice etc. Create a new story/brand proposition and new colour palette, tone of voice etc. for Seven Sisters that supports a move from commercial/tourism focused to nature-first. Create an overarching brand hierarchy/architecture toolkit for use across all channels and media - from story to practical elements such as logo hierarchy usage.