Education Recruitment Advertising and Resourcing Services
For the supply of Education Recruitment Advertising, Marketing, Attraction and Student Recruitment Services
Buyer
Southern Universities Management Services (SUMS)
Value
£16,000,000
Published
22 Oct 2026
Closes
19 Feb 2027
Procurement details
Source
Find a Tender
Region
United Kingdom
Procurement method
Open
Category
Services
Contract starts
1 Mar 2027
Contract ends
28 Feb 2029
CPV classifications
79340000
Advertising and marketing services
79000000
Business services: law, marketing, consulting, recruitment, printing and security
79300000
Market and economic research; polling and statistics
79341000
Advertising services
79341100
Advertising consultancy services
79341200
Advertising management services
79341400
Advertising campaign services
79341500
Aeral advertising services
Lots
Lot LOT-0001 Lot 1 – Education Recruitment Advertising & Resourcing
£16,000,000
2.2 Services may include, but shall not be limited to: • Advertising planning; • Advertising placement; • Media buying; • Media negotiations; • Recruitment advertising consultancy; • Advertising scheduling; • Advertising optimisation; • Recruitment campaign management.
Lot LOT-0002 Lot 2A –UK Student Recruitment Marketing and Attraction Services
£16,000,000
Services Included Within this Lot Recruitment marketing strategy and campaign planning Media planning, buying and optimisation Digital and offline advertising Creative campaign development and content Audience targeting, engagement and attraction Campaign analytics and performance reporting
Lot LOT-0003 Lot 2B –UK Student Recruitment Platforms and Marketplace Services
£16,000,000
Services Included Within this Lot Institution and course listings Student marketplaces and discovery platforms Course search, comparison and recommendation services Enquiry, lead and application referral Cost-per-application or cost-per-enrolment models Marketplace data, reporting and insight
Lot LOT-0004 Lot 3A - International Student Recruitment Marketing and Attraction Services
£16,000,000
Services Included Within this Lot International recruitment strategy and campaign planning Country- or region-specific marketing campaigns International media planning, buying and optimisation Digital advertising and audience targeting Creative development, multilingual content and localisation Campaign analytics and performance reporting
Lot LOT-0005 Lot 3B - International Student Recruitment Platforms, Agency and Partnership Services
£16,000,000
Services Included Within this Lot Education agent and recruitment partner networks In-country representation and student counselling Direct enquiry-to-enrolment support Offer-holder engagement and conversion Application support and admissions processing Success-fee and volume-based recruitment models
Documents
Unlock document linkTender notice on Find a Tender
22 Oct 2026
Tender notice on Find a Tender
Tender notice · UK4 · Web page
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