Marketing Design & Creative Services Framework at Imperial War Museums (IWM)
The marketing department at IWM seeks to establish a new Framework Agreement for the provision of marketing design and creative services, including creative ideation, graphic design, art working, video production, photography, illustration, and copywriting. The Framework will consist of multiple Lots, as detailed below (with respective estimated value for each Lot over the four years of the Agreement): •Lot 1 – Advertising and Brand Campaign Ideation and Design (£520,000) •Lot 2 – Print Design and Art Working (£80,...
Buyer
Imperial War Museums
Value
£816,664
Published
28 Aug 2026
Closes
30 Sept 2026
Procurement details
Source
Find a Tender
Region
Lewisham and Southwark
Procurement method
Open
Category
Services
Contract starts
Not provided
Contract ends
Not provided
CPV classifications
79415200
Design consultancy services
79340000
Advertising and marketing services
79822500
Graphic design services
92312211
Writing agency services
92111210
Advertising film production
79961100
Advertising photography services
Lots
Lot 1 Advertising and Brand Campaign Ideation and Design
£433,333
Creative agencies who can cover the full creative process from ideation and concept development through to design, art working and final delivery of outputs and design files.
Delivery: UK · United Kingdom
Lot 2 Print Design and Art Working
£66,666
Graphic designers who can provide design and art working services for the production of printed marketing assets for a range of IWM campaigns. This is likely to involve using existing artwork/assets supplied by IWM to create print materials or templates such as posters and press ads.
Delivery: UK · United Kingdom
Lot 3 Digital Design and Art Working
£83,333
Graphic designers who can provide design and art working services for the production of static and animated digital marketing assets for IWM campaigns to use across a range of digital channels.
Delivery: UK · United Kingdom
Lot 4 Copywriting
£33,333
Copywriters who can write compelling audience-informed copy for use across printed and digital marketing materials and campaigns, ranging from straplines to longer-form body copy for webpages, informed by IWM’s new tone of voice guidelines and audience segmentation.
Delivery: UK · United Kingdom
Lot 5 Illustration
£33,333
Illustrators who can produce illustrations for use across marketing materials and assets, from creative ideation to development. Usage may range from lead creatives for exhibitions and programming, to graphic characters and elements to be used across IWM's website and in digital advertising content.
Delivery: UK · United Kingdom
Lot 6 Video Production
£125,000
Film and video production Potential Providers who can provide filming and editing services for the production of video trailers including on-site filming across IWM branches. Potential Providers will work with IWM’s marketing team to develop storyboards, filming and editing footage into multiple video outputs for use across various channels.
Delivery: UK · United Kingdom
Lot 7 Photography
£41,666
Photographers who can capture and edit marketing stills photography including on-site across IWM branches. Potential Providers will work with IWM’s marketing team to developing storyboards and photography briefs, providing edited photos for use across various channels.
Delivery: UK · United Kingdom
Documents
Unlock document linkTender notice on Find a Tender
28 Aug 2026
Tender notice on Find a Tender
Tender notice · UK4 · Web page
Contains public sector information licensed under the Open Government Licence v3.0.