BTA2235 - Product Audit, Development Tools and Skills Support
BACKGROUND VisitEngland (VE) is responsible for growing the value of England's visitor economy, working with and through a national network of Local Visitor Economy Partnerships (LVEPs). To direct product development, investment and campaign activity effectively, VE requires a complete, consistent and current view of England's tourism product and experience, segmented against priority market segments and viewable at LVEP region level. VE does not currently hold this view in a single, structured and maintainable for...
Buyer
British Tourist Authority t/a VisitBritain/VisitEngland
Value
£120,000
Published
25 Aug 2026
Closes
15 Sept 2026
Procurement details
Source
Find a Tender
Region
Birmingham
Procurement method
Open
Category
Services
Contract starts
Not provided
Contract ends
Not provided
CPV classifications
48100000
Industry specific software package
80500000
Training services
Lots
Lot 1: Product and Experience Audit and Tools.
Lot 1
£90,000
Background VE requires a complete and consistent picture of England's tourism product and experience offering, including attractions, experiences, experiential transport, performances/festivals, and more, with the possibility to overlay the national/regional accommodation audits/studies, and other national datasets such as protected landscapes, to provide an...
Delivery: UK · United Kingdom
Lot 2: Training and Knowledge Transfer.
Lot 2
£30,000
Background VE requires training that builds the capability of the LVEP network to understand the various use cases of AI. The training will aim to showcase the work in Lot 1 as it is developed and will focus on enabling LVEPs to apply the outputs to product development in their regions. VE also requires a programme of webinars/blended learning that builds on...
Delivery: UK · United Kingdom
Document metadata
Tender notice on Find a Tender
Tender notice on Find a Tender
tenderNotice · UK4 · text/html
25 Aug 2026
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