Open Tenderocds-h6vhtk-06e721

Performance Marketing Agency

this ITT seeks strategic and delivery partners to help Nest build a more mature, always-on marketing capability across Members, Employers and Connectors. The scope spans strategy and business case development, performance marketing, CRM, direct marketing and account-based marketing, supported by specialist ad operations, tracking, attribution and measurement. It covers key direct and digital channels including paid search, organic search, email, paid social, programmatic display and video, content distribution, web...

Buyer

National Employment Savings Trust (NEST) Corporation

Value

£4,100,000

Published

19 Aug 2026

Closes

24 Sept 2026

Procurement details

Source

Find a Tender

Region

Tower Hamlets

Procurement method

Open

Category

Services

Contract starts

Not provided

Contract ends

Not provided

CPV classifications

79342000

Marketing services

Lots

Performance Marketing Strategy

Lot 1

£1,025,000

The supplier will provide strategic planning, stakeholder engagement and commercial case support across Nest’s Member, Employer and Connector marketing priorities.

Delivery: UK · United Kingdom

Performance Marketing Delivery and Optimisation

Lot 2

£1,025,000

The supplier will provide strategic, operational and analytical delivery support across paid search, organic search, generative search optimisation, website performance optimisation, paid social, programmatic media and content distribution.

Delivery: UK · United Kingdom

CRM, Direct Marketing and Account-Based Marketing

Lot 3

£1,025,000

The supplier will provide strategic campaign and journey planning support across direct marketing activities. The focus is on developing, testing and optimising communications and campaign approaches, not on CRM systems, data infrastructure, platform selection, email engines or technical consultancy.

Delivery: UK · United Kingdom

Ad Operations, Tracking, Attribution and Measurement

Lot 4

£1,025,000

The supplier will: • Manage tagging and tracking implementation • Support analytics configuration • Develop attribution frameworks • Provide measurement governance • Support consent and privacy compliance • Deliver cross-channel reporting architecture • Improve marketing performance visibility

Delivery: UK · United Kingdom

Document metadata

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