2025-791 Purchase data for red meat and dairy
AHDB require purchase data for red meat and dairy and their competitors to understand demand for our sector products and know about trends and switching within meat and dairy. This will be one tender with 5 lots covering the following: Lot 1 – Meat purchase data Lot 2 – Dairy purchase data Lot 3 – Segmentation Lot 4 – Marketing mix models Lot 5 – Adhoc panel insight Closing date is NOON 14th September 2026 Use this link to access documents and registering information. https://defra-family.force.com/s/Welcome Each L...
Buyer
AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
Value
£5,416,666
Published
11 Aug 2026
Closes
14 Sept 2026
Procurement details
Source
Find a Tender
Region
Warwickshire
Procurement method
Open
Category
Services
Contract starts
Not provided
Contract ends
Not provided
CPV classifications
79310000
Market research services
Lots
Meat purchase data
Lot 1
£2,010,000
AHDB needs a selection of core and optional meat data requirements. • Core equates to reads for Total Grocery, Meat, Fish & Poultry (MFP), Red Meat key categories (e.g. primary & processed) and key cut breakdown, other protein topline. • Optional extra 1 equates to reads for other protein categories and cut breakdown. • Optional extra 2 equates to reads for...
Delivery: UK · United Kingdom
Dairy purchase data
Lot 2
£833,300
AHDB need a selection of core and optional dairy data requirements. • Core equates to reads for Total Grocery, Total Dairy, Dairy key categories (e.g. milk, cheese, butter) and splits by products source (e.g. cow, plant-based). • Optional extra 1 equates to reads on sub category breakdown for milk, cheese, BSM, pack size and country of origin. • Optional ext...
Delivery: UK · United Kingdom
Segmentation
Lot 3
£283,330
AHDB uses consumer segmentation to underpin AHDB strategy and inform marketing activities. The segmentation is based on actual purchasing behaviour and attitudes with a focus on red meat and dairy categories. The segmentation allows AHDB to have a common ‘language’ for all sectors and a way of targeting consumers more efficiently, beyond just simple demograp...
Delivery: UK · United Kingdom
Marketing mix models
Lot 4
£500,000
AHDB’s marketing team have done a few consumer media measure studies over previous years. They use this information to communicate the success of campaigns to our levy payers and show the return to retail sales our campaigns have for our sector products. We also use this information to inform future campaign activity and look to optimise based on recommendat...
Delivery: UK · United Kingdom
Adhoc panel insight
Lot 5
£1,790,036
AHDB occasionally does ad hoc projects which require panel data. This lot will allow us to be flexible and react to changing markets or differing levy payer needs. HDB are looking for options for an agency to do bespoke ad hoc analysis using panel data. These will include but are not limited to: 1) Nutritional data (especially Nutrient profile modelling (NPM...
Delivery: UK · United Kingdom
Document metadata
Tender notice on Find a Tender
Tender notice on Find a Tender
tenderNotice · UK4 · text/html
11 Aug 2026
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