PHD Strategic Pricing, Ticketing and Demand Study

PHD has identified a need for specialist expertise to address several strategic questions that cannot be answered internally with sufficient confidence. Existing evidence suggests pricing, admissions structure and visitor decision-making are affecting demand and conversion. However, the organisation requires independent analysis and modelling to understand: • Whether current pricing levels suppress demand. • How visitor segments respond to price and product structure. • The impact of removing lower-commitment admis...