NLPU Cross Distributor Campaign

PR support services contract as part of the National Lottery Promotions Unit (NLPU) Cross Distributor Campaign. The public relations agency will design, develop, and deliver a high-impact, consumer-facing PR campaign at the latter end of 2026. This campaign will align with and enhance the broader "The National Lottery" (TNL) brand strategy and build on the established success of previous NLPU initiatives such as historic birthday/cross distributor campaigns.