Asset and Service Commercialisation Strategy Market Engagement

Transport for West Midlands (TfWM) are seeking to appoint a supplier to deliver a chapter of the TFWM commercial strategy, based on revenue that TfWM is generating outside of ticket sales. During 2025/26, £6m was generated from bus stop advertising and approximately £70k from CCTV monitoring and drone piloting services. Whilst TfWM brought in ~£17m from asset monetisation and service provision in the last financial year; evidence from comparable transport authorities suggest other opportunities for revenue generati...