Awarded Contractocds-h6vhtk-06848e

Marketing Automation Platform for the National Gallery

We are appointing an advanced, multi-channel Marketing Automation Platform to deliver improved engagement and significant income uplift. The platform is able to intelligently and efficiently leverage our existing CRM data and respond dynamically to customer behaviours to facilitate personalised, persuasive and timely journeys. The platform will: • Enhance and support our existing tech stack; • Have an off-the-shelf integration with the Tessitura database; or have it on the roadmap for launch within the next 4-5 mon...

Buyer

National Gallery

Value

£510,000

Published

16 Apr 2026

Closes

7 Aug 2026

Procurement details

Source

Find a Tender

Region

Westminster

Procurement method

Open

Category

Goods

Contract starts

11 Oct 2026

Contract ends

31 Mar 2030

CPV classifications

48445000

Customer Relation Management software package

Lots

Lot 1 Marketing Automation Platform for the National Gallery

£316,000

Delivery: UKI32 · United Kingdom

Untitled document

Not provided

Bidding documents

Tender notice on Find a Tender

8 Jul 2026

Tender notice on Find a Tender

Tender notice · UK4 · Web page

Preliminary market engagement notice on Find a Tender

16 Apr 2026

Preliminary market engagement notice on Find a Tender

Market engagement notice · UK2 · Web page

Contract award notice on Find a Tender

29 Sept 2026

Contract award notice on Find a Tender

Award notice · UK6 · Web page

Contains public sector information licensed under the Open Government Licence v3.0.