Content Strategy: Leading Change

Content Strategy: Leading Change. 15 Delegates - 2 days. At the end of the 2 days Learners will be able to develop their own content strategy including: Journey patterns and super needs to base new content on content proposition to define what you do and don't want to publish. Core messages that define what your organisation wants to get across to users. Defining success criteria with user intent. Developing a collaborative workflow. Developing governance that supports your workflow. Processed by SSCL