Mobile Smart Ticketing (MST)

The rail industry is progressing toward digital-first ticketing to reduce cost of sale, improve customer experience, and enable flexible products such as season tickets, PAYG and a roadmap toward single and return tickets. The Mobile Smart Ticketing (MST) initiative (migrating physical ITSO media to a digital format) aims to enable secure, standards-based ticket fulfilment to mobile devices. Initial launch will centre on a pilot for Season tickets, followed by PAYG, and then expansion into singles and returns. In a...