CRW002-005 - Be Mighty. Recycle. burst 6 – Media spend EXTERNAL FRAMEWORK Media Buying

Food waste remains one of the biggest challenges in Wales, with around 25% of household rubbish made up of food 83% of which could have been eaten. This has serious environmental impacts and costs the average family of four £84 per month. While Wales is a global leader in recycling, food waste persists, particularly among younger people and families. The Wales Recycles “Be Mighty. Recycle.” campaign is tackling this by encouraging behaviour change helping people waste less food and recycle what they can’t use, supp...