Audience Testing - General Admission Online Ticketing

As part of the General Admission Online Ticketing Project, the Science Museum Group (SMG) will be updating the way general visitors book tickets across our museum website. As part of this, SMG wishes to appoint a Supplier to test an early version of the refreshed online booking journey with target audiences. By gathering feedback from our target audiences during the development process we want to identify and address any potential useability issues before our July 2026 launch date and beyond.