Home Contents Pilot: Proposition Design Support

Fair4All Finance is requesting proposals for an organisation to lead the development of proposition design principles for our Home Contents Insurance Pilot. The challenge: Our analysis shows that only 30% of people in financially vulnerable circumstances have contents insurance, as opposed to 46% of all UK adults. For the social tenant cohort specifically, there are few contents insurance products that serve the needs of this group, and uptake of the ones that exist is low. Alongside this, this cohort is potentiall...