RFI - Casual Gaming for Daily Engagement

The BBC is exploring opportunities to expand its digital portfolio by introducing casual gaming offers for adults that encourage positive daily engagement. These games will offer quick, enjoyable, daily rituals, designed to fit seamlessly into everyday routines. Our ambition is to provide a suite of daily puzzle and casual games that reflect BBC values, are culturally relevant, and foster inclusive, fair play. We want these experiences to be simple to learn yet rewarding, with the potential to evolve over time to i...