Marketing Services
Transport for Wales (TfW) is looking to procure a Marketing Services Multi Lot Framework that will enable us to continue building and establishing our accessible, bilingual, distinctive and multimodal brand at a pivotal point in our development. The procurement is structured into four distinct lots, each covering a specialist area of marketing delivery - Lot 1 Digital and Performance Marketing - Lot 2 Marketing Effectiveness and Evaluation - Lot 3 Creative and Advertising Campaigns - Lot 4 Events, Experiential and...
Buyer
Transport for Wales
Value
£26,600,000
Published
1 Jun 2026
Closes
22 Jun 2026
Procurement details
Source
Find a Tender
Region
United Kingdom
Procurement method
Open
Category
Services
Contract starts
Not provided
Contract ends
Not provided
CPV classifications
79342000
Marketing services
79952000
Event services
79340000
Advertising and marketing services
Lots
Lot 1 Digital and Performance Marketing
£12,000,000
TFW requires specialist digital marketing supplier(s) to deliver targeted, measurable, and cost-effective marketing activity across our digital channels. The successful supplier(s) will work to enhance our online presence, drive traffic, increase conversions in order to maximise sales and ensure we meet our targets for return on our digital marketing investm...
Delivery: UKL · United Kingdom
Lot 2 Marketing Effectiveness and Evaluation
£600,000
TfW requires a specialist supplier to provide econometric modelling, using Marketing Mix Modelling (MMM) alongside media auditing and compliance services, to support the measurement and evaluation of the impact of TfW’s collective brand and marketing activity.
Delivery: UKL · United Kingdom
Lot 3 Creative and Advertising Campaigns
£12,000,000
TfW requires specialist suppliers to provide strategic and tactical marketing campaigns through creative development and end-to-end production across paid, owned and earned channels. These advertising campaigns will leverage the equity of our brand to meet our commercial, growth and customer-focused KPI objectives, to maximise strategic impact and value for...
Delivery: UKL · United Kingdom
Lot 4 Events, Experimental and Brand Activation
£2,000,000
TfW require an events supplier to plan, produce and deliver high-quality experiential/brand activations to drive awareness, consideration and conversions across Wales and key feeder markets. Activity must be on-brand bilingual (Welsh/English) where required, safe, accessible and sustainable. We require a supplier who is able to integrate tightly with other m...
Delivery: UKL · United Kingdom
Documents
Unlock document linkTender notice on Find a Tender
26 May 2026
Tender notice on Find a Tender
Tender notice · UK4 · Web page
Tender notice on Find a Tender
27 May 2026
Tender notice on Find a Tender
Tender notice · UK4 · Web page
Tender notice on Find a Tender
1 Jun 2026
Tender notice on Find a Tender
Tender notice · UK4 · Web page
Pipeline notice on Find a Tender
5 Dec 2025
Pipeline notice on Find a Tender
Planned procurement notice · UK1 · Web page
Preliminary market engagement notice on Find a Tender
20 Jan 2026
Preliminary market engagement notice on Find a Tender
Market engagement notice · UK2 · Web page
Preliminary market engagement notice on Find a Tender
20 Jan 2026
Preliminary market engagement notice on Find a Tender
Market engagement notice · UK2 · Web page
Contains public sector information licensed under the Open Government Licence v3.0.