002397 - Extend the contract for Mosaic Experian segmentation data

Experian provides unique geodemographic segmentation systems for the public sector, applying the principles of geodemography to consumer household and individual data. Culture, Sport and Tourism are using the data to develop services and reduce costs. We need to renew the contract to continue this work. There are no other systems which provide this data and we need to continue to use Mosaic otherwise our ongoing research work would become void which is a waste of time and resource.