Liverpool City Region Destination Welcome Training Scheme

A collaboration of Liverpool City Region (LCR) businesses and public partners are working together to promote LCR as a complete destination with the aim of attracting more visitors, increasing duration of stay and dispersing them across the region. The project, which has several interwoven and mutually supporting workstreams, aims to boost tourist numbers to the region and ensure that they and their wealth are dispersed across all of the city region's products. The workstreams are: • Destination Marketing to Busine...