Digital Loyalty and Subscription Model Application
Development of a bespoke software application to allow TfW customers to purchase subscription pricing tiers, entitling them to discounted fares, plus development of a Digital Loyalty Scheme allowing customers to accrue loyalty points for travelling with TfW, these points will be stored as credit within the app allowing a points redemption purchase of a subscription tier of fare.
Buyer
Transport for Wales Rail Limited (Utility Buyer)
Value
Not provided
Published
25 Sept 2025
Closes
25 Sept 2025
Procurement details
Source
Find a Tender
Region
United Kingdom
Procurement method
Limited
Category
Goods
Contract starts
Not provided
Contract ends
Not provided
CPV classifications
48000000
Software package and information systems
Lots
Lot 1 Digital Loyalty and Subscription Model Application
Value not provided
Opportunities to pitch innovative solutions for specific challenges within the TfW business was was advertised as part of the TfW Innovation Lab Acceleration Programme. The opportunity was also promoted on professional media platforms e.g. LinkedIn and via the Welsh Government Innovation Team. Pitches were received from several organisations and assessed in...
Delivery: Wales
Documents
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Contains public sector information licensed under the Open Government Licence v3.0.