Awarded Contractocds-h6vhtk-05a258

Digital Loyalty and Subscription Model Application

Development of a bespoke software application to allow TfW customers to purchase subscription pricing tiers, entitling them to discounted fares, plus development of a Digital Loyalty Scheme allowing customers to accrue loyalty points for travelling with TfW, these points will be stored as credit within the app allowing a points redemption purchase of a subscription tier of fare.

Buyer

Transport for Wales Rail Limited (Utility Buyer)

Value

Not provided

Published

25 Sept 2025

Closes

25 Sept 2025

Procurement details

Source

Find a Tender

Region

United Kingdom

Procurement method

Limited

Category

Goods

Contract starts

Not provided

Contract ends

Not provided

CPV classifications

48000000

Software package and information systems

Lots

Lot 1 Digital Loyalty and Subscription Model Application

Value not provided

Opportunities to pitch innovative solutions for specific challenges within the TfW business was was advertised as part of the TfW Innovation Lab Acceleration Programme. The opportunity was also promoted on professional media platforms e.g. LinkedIn and via the Welsh Government Innovation Team. Pitches were received from several organisations and assessed in...

Delivery: Wales

Documents

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Contains public sector information licensed under the Open Government Licence v3.0.