CRW002-005 -Be Mighty. Recycle. Burst 6 - Media Buying

Wales Recycles has been running the nationwide Be Mighty. Recycle. campaign since 2020 and since 2023 has been focused on both food waste prevention and recycling. Despite the campaigns increasingly successful behaviour change results, there are still key groups, especially younger people and families, who waste more food than average and under-perform when it comes to recycling. The campaign has been proven to change behaviour among these high-waste groups by empowering them to waste less food and recycle what can...