Digital Transformation and Marketing Services for Southwark Leisure (MOVE Southwark)
Southwark Council is seeking innovative suppliers to deliver cutting-edge website development, marketing solutions, and advanced CRM services for MOVE Southwark, currently operating as Southwark Leisure. This is a unique chance to lead a transformative digital initiative, reshaping leisure services in one of London's most dynamic boroughs.
Buyer
London Borough of Southwark
Value
£683,383
Published
13 Nov 2025
Closes
19 Aug 2025
Procurement details
Source
Find a Tender
Region
Lewisham and Southwark
Procurement method
Open
Category
Services
Contract starts
1 Jan 2026
Contract ends
31 Dec 2028
CPV classifications
79340000
Advertising and marketing services
79341000
Advertising services
Lots
Lot 1 Marketing, Brand Strategy & Community Engagement
£175,000
MOVE Southwark aims to position itself as the leading insourced leisure provider in the UK, supporting increased participation, revenue growth, and enhanced community engagement. The marketing strategy must be data-driven, inclusive, and innovative, ensuring that MOVE Southwark's offer is accessible, appealing, and relevant to the borough's diverse communiti...
Delivery: UKI44 · United Kingdom
Lot 2 Website Development, Digital Transformation & Bespoke User Journeys
£194,000
MOVE Southwark's digital presence must be modern, accessible, and fully integrated with CRM and membership management systems (MMS) to create a seamless, user-friendly experience. This transformation will ensure that all customer interactions, from discovery and registration to booking and engagement, are optimised across web and mobile platforms. A key requ...
Delivery: UKI44 · United Kingdom
Lot 3 CRM Integration, Community Outcomes & Account Management
£190,000
Southwark Leisure acknowledges that CRM is not merely a tool for managing customer relationships but a crucial driver of community engagement, social impact, and public value. MOVE Southwark aims to utilise CRM not only to optimise membership management and marketing but also to measure and enhance community outcomes, ensuring that leisure services deliver t...
Delivery: UKI44 · United Kingdom
Documents
Unlock document linkTender notice on Find a Tender
25 Jul 2025
Tender notice on Find a Tender
Tender notice · UK4 · Web page
Contract award notice on Find a Tender
13 Nov 2025
Contract award notice on Find a Tender
Award notice · UK6 · Web page
Contains public sector information licensed under the Open Government Licence v3.0.