Visit Swansea Bay PR Contract 2025-26

To deliver an effective PR Campaign to raise awareness of Swansea Bay as a visitor destination, encouraging visitors to the area, and supporting local businesses and employment. The Campaign will support the destination’s ‘Happy Place’ and ‘Cultural Tourism’ Campaigns. The campaign will deliver independent content both online (including relevant social media channels) and in print. Coverage will be reported on in terms of the relevant KPI’s e.g. AVE and PR value along with ROI figures.