EAST SUFFOLK DESTINATION BRAND POSITIONING REVIEW AND MARKETING STRATEGY DEVELOPMENT Lot 2

71241000

Feasibility study, advisory service, analysis

72221000

Business analysis consultancy services

75125000

Administrative services related to tourism affairs

79342000

Marketing services

79413000

Marketing management consultancy services

71620000

Analysis services

79200000

Accounting, auditing and fiscal services

79300000

Market and economic research; polling and statistics

To review and explore why East Suffolk / Suffolk lags behind comparable destinations in visitor performance, perception, and profile-and to provide strategic insight and recommendations for improving its competitive positioning.

Create a 3-5 year Suffolk-wide tourism marketing strategy and action plan, considering existing budgets. Enable cross-authority collaboration on future campaigns. Integrate market intelligence and shared objectives on behalf of partners

Develop an action plan for improvements aligned with lots 1-3 and council/partner priorities. Recommend clear KPIs and performance tracking to evaluate the improvements over time.