Paid Media Services

British Business Bank (‘the Bank’) is seeking to review and appoint an agency to deliver media planning, buying, campaign delivery and optimisation across the Bank’s paid media channels, providing outcome-based, end-to-end national and regional campaign management. This also includes delivery of campaigns for its Start Up Loans programme. Historically, this was operated by a separate agency; with media buying and planning consolidated into a single agency for the Bank back in 2020. Over the past 5 years it has been...