Strategic Marketing and Communications
The University of Edinburgh’s Accommodation, Catering & Events (ACE) department is seeking to establish a contract for its commercial marketing and communications services. This initiative originally aimed to appoint external agencies across three key lots: Paid Advertising and Digital Strategy, Public Relations and Branding & Design, however the former was cancelled during the tender process. By securing expert partners, ACE will enhance brand visibility, streamline communications, and drive commercial success acr...
Buyer
UNIVERSITY OF EDINBURGH
Value
£600,000
Published
4 Nov 2025
Closes
1 Jul 2025
Procurement details
Source
Find a Tender
Region
UKM75
Procurement method
Open
Category
Services
Contract starts
Not provided
Contract ends
Not provided
CPV classifications
79342000
Marketing services
79340000
Advertising and marketing services
79341000
Advertising services
79341100
Advertising consultancy services
79341200
Advertising management services
79341400
Advertising campaign services
79416000
Public relations services
79416100
Public relations management services
Lots
Lot 3 Branding and Design
£400,000
This lot will focus on the creation, development, and execution of the University’s commercial branding and design materials to ensure a consistent and impactful visual identity across all commercial initiatives.
Delivery: UKM75
Lot 1 Paid Digital Advertising and Digital Strategy
£600,000
The appointed supplier will be responsible for planning, buying, and optimising paid social media/Google campaigns across relevant platforms to drive engagement, brand awareness, and conversions for Accommodation, Catering and Events. Additional information: This lot was cancelled during the tender process and no award was made.
Delivery: UKM75
Lot 2 Public Relations
£400,000
This lot encompasses the development and execution of public relations strategies tailored to the tourism and hospitality sector, with a focus on media outreach, brand partnerships, community engagement, and creating strong relationships with local, national, and international media. The goal is to raise the University’s profile within the commercial hospita...
Delivery: UKM75
Documents
No document metadata is available for this public record.
Contains public sector information licensed under the Open Government Licence v3.0.