Contract for the Provision of Customer Relationship Management System
The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. This includes efficiently managing interactions with prospective students, optimizing marketing and communication strategies, and ensuring a seamless experience...
Buyer
Robert Gordon University
Value
£300,000
Published
26 Feb 2026
Closes
2 Jul 2025
Procurement details
Source
Find a Tender
Region
Aberdeen City and Aberdeenshire
Procurement method
Open
Category
Goods
Contract starts
Not provided
Contract ends
Not provided
CPV classifications
48445000
Customer Relation Management software package
72212445
Customer Relation Management software development services
79342300
Customer services
48000000
Software package and information systems
48100000
Industry specific software package
Lots
Lot 1 Contract for the Provision of Customer Relationship Management System
£300,000
The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. T...
Delivery: Aberdeen City and Aberdeenshire
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