Cymru Wales Brand - Nation Marketing
Notice confirming award following recent procurement of brand marketing services
Buyer
Llywodraeth Cymru / Welsh Government
Value
£98,666,666
Published
12 Feb 2026
Closes
12 Mar 2026
Procurement details
Source
Find a Tender
Region
Cardiff and Vale of Glamorgan
Procurement method
Open
Category
Services
Contract starts
1 Jul 2026
Contract ends
1 Jul 2029
CPV classifications
79340000
Advertising and marketing services
Lots
Lot 1 Brand, Campaign Creative Delivery
£40,000,000
Lot 1 is responsible for setting the brand and creative direction for all Cymru Wales campaigns. Acting as the central point for delivery, Lot 1 collaborates closely with Lot 2, Lot 3, in-house teams, and other suppliers to coordinate marketing efforts. This ensures that all activities adhere to established brand guidelines. Full details in the Specification...
Delivery: UKL · United Kingdom, UK · United Kingdom
Lot 2 Brand Media Production
£20,000,000
Delivery: UKL · United Kingdom
Lot 3 Cymru Wales Digital Delivery
£40,000,000
Lot 3 requires expertise in digital delivery, acting as a strategic checkpoint for monitoring and enhancing digital performance across all Cymru Wales brand activity. This includes planning, purchasing, and optimising digital media campaigns to ensure maximum reach and impact. Lot 3 also offers expert guidance on emerging digital channels, tools, and opportu...
Delivery: UKL · United Kingdom
Documents
Unlock document linkTender notice on Find a Tender
12 Feb 2026
Tender notice on Find a Tender
Tender notice · UK4 · Web page
Pipeline notice on Find a Tender
22 May 2025
Pipeline notice on Find a Tender
Planned procurement notice · UK1 · Web page
Preliminary market engagement notice on Find a Tender
19 Aug 2025
Preliminary market engagement notice on Find a Tender
Market engagement notice · UK2 · Web page
Contract award notice on Find a Tender
5 Jun 2026
Contract award notice on Find a Tender
Award notice · UK6 · Web page
Contract award notice on Find a Tender
22 Jun 2026
Contract award notice on Find a Tender
Award notice · UK6 · Web page
Contract details notice on Find a Tender
7 Aug 2026
Contract details notice on Find a Tender
Contract notice · UK7 · Web page
Contains public sector information licensed under the Open Government Licence v3.0.