Cymru Wales Brand - Nation Marketing
This Notice is informing of the proposed award for Lot 2, to ensure delivery was mobilised on-time lots 1 and 3 were published under a linked UK6 on June 5 2026 . The Cymru Wales brand launched in 2016 delivers Welsh Government actions through our nation identity for the country, bringing together key pillars of marketing for nation awareness, tourism, trade and invest, creative industries, food and drink and studying in Wales under a unified brand identity. The brand has championed the Tîm Cymru delivery approach...
Buyer
Welsh Government
Value
£98,666,666
Published
22 Jun 2026
Closes
12 Mar 2026
Procurement details
Source
Find a Tender
Region
United Kingdom
Procurement method
Open
Category
Services
Contract starts
Not provided
Contract ends
Not provided
CPV classifications
79340000
Advertising and marketing services
Lots
Brand, Campaign Creative Delivery
Lot 1
£40,000,000
Lot 1 is responsible for setting the brand and creative direction for all Cymru Wales campaigns. Acting as the central point for delivery, Lot 1 collaborates closely with Lot 2, Lot 3, in-house teams, and other suppliers to coordinate marketing efforts. This ensures that all activities adhere to established brand guidelines. Full details in the Specification...
Delivery: UKL · United Kingdom, UK · United Kingdom
Brand Media Production
Lot 2
£20,000,000
Delivery: UKL · United Kingdom
Cymru Wales Digital Delivery
Lot 3
£40,000,000
Lot 3 requires expertise in digital delivery, acting as a strategic checkpoint for monitoring and enhancing digital performance across all Cymru Wales brand activity. This includes planning, purchasing, and optimising digital media campaigns to ensure maximum reach and impact. Lot 3 also offers expert guidance on emerging digital channels, tools, and opportu...
Delivery: UKL · United Kingdom
Document metadata
Tender notice on Find a Tender
Tender notice on Find a Tender
tenderNotice · UK4 · text/html
12 Feb 2026
Unlock document linkPipeline notice on Find a Tender
Pipeline notice on Find a Tender
plannedProcurementNotice · UK1 · text/html
22 May 2025
Unlock document linkPreliminary market engagement notice on Find a Tender
Preliminary market engagement notice on Find a Tender
marketEngagementNotice · UK2 · text/html
19 Aug 2025
Unlock document linkContract award notice on Find a Tender
Contract award notice on Find a Tender
awardNotice · UK6 · text/html
5 Jun 2026
Unlock document linkContract award notice on Find a Tender
Contract award notice on Find a Tender
awardNotice · UK6 · text/html
22 Jun 2026
Unlock document link