WGCD Media Buying, Integrated Marketing Campaigns and PR Services Framework Agreement
All Wales Framework Agreement for the provision of Media Buying Services, Integrated Marketing Campaigns and PR Services. The Framework is broken down into two Lots. Lot 1 covers Media Buying Services and is being awarded to a single supplier. Lot 2 covers Integrated Marketing Campaigns and PR Services and is being awarded to 10 suppliers. The Framework will be available for use by the Welsh Public Sector.
Buyer
Llywodraeth Cymru / Welsh Government
Value
£82,000,000
Published
23 Jun 2026
Closes
19 Dec 2025
Procurement details
Source
Find a Tender
Region
United Kingdom
Procurement method
Open
Category
Services
Contract starts
Not provided
Contract ends
Not provided
CPV classifications
79340000
Advertising and marketing services
Lots
Media Buying Services
Lot 1
£9,500,000
Provision of services for the planning, buying, measurement and evaluation of media space across multiple channels, and the placing of adverts, Public and Legal Notices and recruitment advertising in the chosen media, with the provision of basic design and typesetting.
Delivery: UKL · United Kingdom
Integrated Marketing Campaigns and PR Services
Lot 2
£40,000,000
Successful Framework Suppliers will be required to provide Customer Organisations access to full-service agencies capable of providing strategic advice, creative solutions, and campaign management from insight work and concept creation, through to execution, implementation, measurement and evaluation. Expert advice on appropriate media channels, and planning...
Delivery: UKL · United Kingdom
Document metadata
Tender notice on Find a Tender
Tender notice on Find a Tender
tenderNotice · UK4 · text/html
21 Nov 2025
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Pipeline notice on Find a Tender
plannedProcurementNotice · UK1 · text/html
22 May 2025
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Preliminary market engagement notice on Find a Tender
marketEngagementNotice · UK2 · text/html
15 Sept 2025
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Contract award notice on Find a Tender
awardNotice · UK6 · text/html
12 Jun 2026
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Contract award notice on Find a Tender
awardNotice · UK6 · text/html
23 Jun 2026
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