WGCD Media Buying, Integrated Marketing Campaigns and PR Services Framework Agreement
All Wales Framework Agreement for the provision of Media Buying Services, Integrated Marketing Campaigns and PR Services. The Framework is broken down into two Lots. Lot 1 covers Media Buying Services and is being awarded to a single supplier. Lot 2 covers Integrated Marketing Campaigns and PR Services and is being awarded to 10 suppliers. The Framework will be available for use by the Welsh Public Sector.
Buyer
Llywodraeth Cymru / Welsh Government
Value
£82,000,000
Published
29 Jun 2026
Closes
19 Dec 2025
Procurement details
Source
Find a Tender
Region
United Kingdom
Procurement method
Open
Category
Services
Contract starts
30 Jun 2026
Contract ends
30 Jun 2030
CPV classifications
79340000
Advertising and marketing services
Lots
Lot 1 Media Buying Services
£9,500,000
Provision of services for the planning, buying, measurement and evaluation of media space across multiple channels, and the placing of adverts, Public and Legal Notices and recruitment advertising in the chosen media, with the provision of basic design and typesetting.
Delivery: UKL · United Kingdom
Lot 2 Integrated Marketing Campaigns and PR Services
£40,000,000
Successful Framework Suppliers will be required to provide Customer Organisations access to full-service agencies capable of providing strategic advice, creative solutions, and campaign management from insight work and concept creation, through to execution, implementation, measurement and evaluation. Expert advice on appropriate media channels, and planning...
Delivery: UKL · United Kingdom
Documents
Unlock document linkTender notice on Find a Tender
21 Nov 2025
Tender notice on Find a Tender
Tender notice · UK4 · Web page
Procurement termination notice on Find a Tender
29 Jun 2026
Procurement termination notice on Find a Tender
Tender cancellation notice · UK12 · Web page
Pipeline notice on Find a Tender
22 May 2025
Pipeline notice on Find a Tender
Planned procurement notice · UK1 · Web page
Preliminary market engagement notice on Find a Tender
15 Sept 2025
Preliminary market engagement notice on Find a Tender
Market engagement notice · UK2 · Web page
Contract award notice on Find a Tender
12 Jun 2026
Contract award notice on Find a Tender
Award notice · UK6 · Web page
Contract award notice on Find a Tender
23 Jun 2026
Contract award notice on Find a Tender
Award notice · UK6 · Web page
Contains public sector information licensed under the Open Government Licence v3.0.