BTA2115 Digital Asset Management System
BTA launched its first in-house DAM system in 2021 as part of the Digital Transformation programme to deliver a new forward looking, digital ecosystem which included the integration with a new single scalable global content management system (CMS). The DAM provides BTA staff with a single source of truth for compliant, high-quality assets to support them with the delivery of their marketing activity. It also offers BTA partners, media and the travel industry access to free to download images and video to use in the...
Buyer
British Tourist Authority t/a VisitBritain/VisitEngland
Value
£532,000
Published
31 Jan 2025
Closes
3 Mar 2025
Procurement details
Source
Find a Tender
Region
Birmingham
Procurement method
Open
Category
Goods
Contract starts
Not provided
Contract ends
Not provided
CPV classifications
48517000
IT software package
Lots
Lot 1 BTA2115 Digital Asset Management System
£532,000
BTA launched its first in-house DAM system in 2021 as part of the Digital Transformation programme to deliver a new forward looking, digital ecosystem which included the integration with a new single scalable global content management system (CMS). The DAM provides BTA staff with a single source of truth for compliant, high-quality assets to support them wit...
Delivery: Birmingham
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