Brand Tracking/PIN/PRO/2024
This is a prior information notice to inform the market of the intention by the Open University (the OU) to procure Brand Tracking services; and commence early market engagement.The OU would like to hear from market research suppliers willing to participate in an early market engagement exercise in the marketing field of Brand Health and Advertising Tracking. The purpose of this notice is to:- understand industry developments;- forecast future trends;- assist the OU in drafting requirements for the future procureme...
Buyer
THE OPEN UNIVERSITY
Value
Not provided
Published
3 Oct 2024
Closes
3 Oct 2024
Procurement details
Source
Find a Tender
Region
Milton Keynes
Procurement method
Not provided
Category
Services
Contract starts
Not provided
Contract ends
Not provided
CPV classifications
79310000
Market research services
Lots
Lot 1 Brand Tracking/PIN/PRO/2024
Value not provided
The OU will soon be embarking on a competitive tender for our Brand Tracking research services. The requirement is likely to involve measuring awareness and perceptions of the OU brand among potential students in all UK nations. It may also include recall of integrated campaigns, brand perceptions, competitive positioning and shifting perceptions among consu...
Delivery: Milton Keynes
Documents
No document metadata is available for this public record.
Contains public sector information licensed under the Open Government Licence v3.0.