Marketing & Branding Research
The Rail Delivery Group (RDG) is seeking a supplier to manage a comprehensive consumer research programme for our national marketing and Railcard campaigns. RDG oversees the promotion of the UK rail industry, including the “Nothing Beats Being There” (NBBT) national marketing campaign and a range of Railcard products offering discounted fares. The research will evaluate the performance of these campaigns, track brand awareness, and provide actionable insights for ongoing and future strategies. The successful suppli...
Buyer
RAIL DELIVERY GROUP LIMITED
Value
Not provided
Published
20 Sept 2024
Closes
4 Oct 2024
Procurement details
Source
Find a Tender
Region
London
Procurement method
Selective
Category
Services
Contract starts
Not provided
Contract ends
Not provided
CPV classifications
73110000
Research services
79300000
Market and economic research; polling and statistics
79310000
Market research services
79342000
Marketing services
Lots
Lot 1 Marketing & Branding Research
Value not provided
RDG is seeking a supplier to deliver a comprehensive consumer research programme to evaluate the performance of national marketing campaigns, Railcard promotions, and the National Rail brand. The research will focus on tracking and measuring key metrics related to awareness, campaign impact, and creative effectiveness across a variety of platforms and format...
Delivery: United Kingdom
Documents
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Contains public sector information licensed under the Open Government Licence v3.0.