Awarded Contractocds-h6vhtk-046ba1

Consumer Segmentation

Awarded - AHDB intended to procure a Contract to a successful Supplier/s for the provision of Consumer Segmentation. The requirements is split into Lot One - Meat and Lot Two - Dairy. The successful supplier/s will be required to deliver and develop a Consumer Segmentation to underpin the future AHDB strategy and inform upcoming marketing activities. The segmentation needs to be based on actual purchasing behaviour as well as attitudes and should work across multiple AHDB sectors. The aim of the segmentation is to...

Buyer

AHDB (Defra Network eTendering Portal)

Value

£260,000

Published

27 Sept 2024

Closes

26 Jun 2024

Procurement details

Source

Find a Tender

Region

United Kingdom

Procurement method

Open

Category

Services

Contract starts

Not provided

Contract ends

Not provided

CPV classifications

79310000

Market research services

Lots

Lot 1 Consumer Segmentation

£260,000

Awarded contract - AHDB intend to procure a Contract to a successful Supplier/s for the provision of Consumer Segmentation. The requirements is split into Lot One - Meat and Lot Two - Dairy. The successful supplier/s will be required to deliver and develop a Consumer Segmentation to underpin the future AHDB strategy and inform upcoming marketing activities....

Delivery: United Kingdom

Documents

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Contains public sector information licensed under the Open Government Licence v3.0.