AEA230108 Marketing: media, digital, and airport; planning and buying
Abellio East Anglia (GA) intends to commence a procurement process for the provision of media planning and buying services across three differing media lots for its Greater Anglia and Stansted Express brands. This notice intends to alert the market of the upcoming opportunity only. The successful media agency for the brand planning and media buying lot (1) will plan media strategies and buy media inventory and/or advertising space across the following (but not limited to), media channels. TV advertising TV sponsors...
Buyer
TRANSPORT UK EAST ANGLIA LIMITED
Value
£5,000,000
Published
7 Nov 2023
Closes
7 Dec 2023
Procurement details
Source
Find a Tender
Region
Hackney and Newham
Procurement method
Selective
Category
Services
Contract starts
Not provided
Contract ends
Not provided
CPV classifications
79340000
Advertising and marketing services
Lots
Lot 1 Brand media planning and buying
£2,800,000
This lot will be for the procurement of Brand Media Planning and Brand Media Buying. GA is looking for a media agency that can successfully deliver above-the-line (ATL) media, and digital brand awareness channels. GA is looking for an agency of driven, organised individuals that are continually keeping up with the latest success factors and digital landscape...
Delivery: United Kingdom
Lot 2 Digital performance media services
£1,300,000
Greater Anglia's main focuses are on; 1. Stimulating leisure travel, 2. Growing the commuter, and business markets, 3. Promoting the Greater Anglia app and website as the best way to buy tickets. There will be a concerted focus on moving customers from offline channels to digital channels during the contract period; the key USPs of these channels will need t...
Delivery: United Kingdom
Lot 3 Airport media planning and buying
£800,000
GA is looking for a media planning and buying agency that has the expertise and experience to buy and manage airport media, ensuring a well targeted and strong brand presence in key locations within Stansted Airport. The appointed agency will be required to work closely with the marketing team and other media, creative and measurement agencies to ensure the...
Delivery: United Kingdom
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