CO0298 Communications and Marketing Framework 2
Essex County Council have established a Framework Agreement for Communications and Marketing Services. The Framework has an initial two year term with options to extend in any number of periods not exceeding an extension period of 2 years in total. The maximum duration of the Framework will not exceed 4 years. Suppliers appointed to the Framework will deliver services to the communications and marketing team as well as other officers across ECC who may have ad-hoc requirements. The Framework is divided into nine Lo...
Buyer
Essex County Council
Value
£6,200,000
Published
17 Oct 2024
Closes
24 Apr 2024
Procurement details
Source
Find a Tender
Region
Heart of Essex
Procurement method
Selective
Category
Services
Contract starts
Not provided
Contract ends
Not provided
CPV classifications
79340000
Advertising and marketing services
79000000
Business services: law, marketing, consulting, recruitment, printing and security
79822500
Graphic design services
79416000
Public relations services
79960000
Photographic and ancillary services
92100000
Motion picture and video services
92000000
Recreational, cultural and sporting services
79415200
Design consultancy services
Lots
Lot 1 Design (including digital design)
Value not provided
Suppliers must be skilled and experienced in accessible design, in line with Public Sector Bodies Accessibility Regulations 2018. Suppliers shall be able to provide a full design service, including digital design capabilities across all types of projects. This may include but is not limited to: • creative direction and management, in line with the brief • de...
Delivery: Essex
Lot 2 PR Services
£1,287,020
Suppliers shall be able to provide a full PR service across a variety of projects. This may include but is not limited to: • Development and implementation of PR strategies, plans and tactics across a wide range of projects and campaigns. Either as a stand alone piece or in conjunction with other agencies (e.g. media buying) delivering requirements for large...
Delivery: Essex
Lot 3 Photography
£36,540
Suppliers shall be required to provide photography services to ECC for promotional and marketing purposes both internally and externally including, where appropriate, storyboarding, venue/actor/models sourcing, shooting and editing. This will include but not limited to: • offering strategic advice and guidance on best approaches; • creation of storyboards; •...
Delivery: Essex
Lot 4 Videography
£1,140,860
The following (non-exhaustive) list provides the scope of the Videography LOT that suppliers may be expected to supply all or some of, on behalf of ECC: • Film production including pre- and post-production stages, storyboarding, venue/actor sourcing, • Webinars and webcasting • Live video • Animation. Suppliers will be expected to manage all aspects of video...
Delivery: Essex
Lot 5 Media Services
£2,342,620
Suppliers will be required to plan, cost and buy media advertising, including (but not limited to): • Digital – display, social, paid search and audio • Outdoor and ambient media • Radio • Print • Addressable TV and VOD • Media partnerships
Delivery: Essex
Lot 6 Full Service
Value not provided
Suppliers will be required to deliver a full suite of communications and marketing services where programmes of work require a range of support. Services shall include (but not be limited to): • Development of strategy in line with requirements of brief • Design (including digital design) • PR Services • Photography • Videography • Media Services • Account m...
Delivery: Essex
Lot 1A Design - Digital/Web Design: working to Web Content Accessibility Guidance (WCAG) 2.2 level AA guidelines
£162,400
Suppliers must be skilled and experienced in accessible design, in line with Public Sector Bodies Accessibility Regulations 2018. Requirements in this lot will involve but are not limited to: • the creation and design of digital assets for website and mobile app interfaces, email templates and other digital materials, ensuring a seamless and engaging user ex...
Delivery: Essex
Lot 1B Design - Branding: Identity and Guidelines
£162,400
Requirements in this lot will involve but are not limited to: • development of brand identity, brand architecture including guidelines, logo, core message. Involves development of brand propositions, visual elements and associated multi-channel style guides for services, programmes and partnerships, including but not limited to creation of identity, colour p...
Delivery: Essex
Lot 1C Design – Publications
£162,400
Requirements in this lot will involve but are not limited to: • layout of publications, including but not limited to strategy and policy documents and information packs, which will be made available in print or online. • typesetting and pagination of designed documents. • ensuring all digital designs adhere to accessibility standards and brand guidelines. Cr...
Delivery: Essex
Lot 1D Design - Generic materials
£162,400
Requirements in this lot will involve but are not limited to: • supply of graphic design and art working services for all media channels and formats including but not limited to posters, leaflets, social media assets, stands and event materials. • ensuring all digital designs adhere to accessibility standards and brand guidelines. Creates accessible pdfs and...
Delivery: Essex
Lot 1E Design - Campaign: concept and application
£162,400
Requirements in this lot will involve but are not limited to: • The development of creative propositions, inclusive of relevant desk and secondary research to inform development. • Production of concepts and communications propositions across all channel options, ideally developing and testing new communications ideas prior to production. • Development of de...
Delivery: Essex
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