BTA1855 - Meta Advertising (Facebook and Instagram)

This contract will be used to cover all spend under a total £50k on the social media platforms Facebook and Instagram.<br/><br/>On these platforms, VisitBritain content reaches a small<br/>audience, (Meta estimates organic reach to be under 5% of your audience), however by paying for content to be<br/>“boosted” to a larger audience this increases reach,<br/>engagement and therefore improves social media<br/>performance, which contributes to VisitBritain’s ROI<br/>calculations.