Creative Services, Media Planning & Buying and Search Engine Optimisation
There will be three Lots to this procurement: 1. Creative Services - development and delivery of integrated through-the-line marketing campaigns. The detail of such campaigns will be defined in a brief with the ITN. 2. Media Planning & Buying - •High-level media buying strategy, aligning the media approach to holistic business priorities and specific marketing objectives. •Tactical channel planning, across both Above The Line and Below The Line channels, with the ability to engage audiences across multiple touch po...
Buyer
TransPennine Trains Limited
Value
£14,000,000
Published
12 Sept 2023
Closes
12 Oct 2023
Procurement details
Source
Find a Tender
Region
United Kingdom
Procurement method
Selective
Category
Services
Contract starts
Not provided
Contract ends
Not provided
CPV classifications
79340000
Advertising and marketing services
79342000
Marketing services
Lots
Lot 1 Creative Media
£4,000,000
The Agency will be responsible for development and full delivery of integrated through-the-line marketing campaigns for the Client to meet a written set of agreed KPIs and objectives. The detail of such campaigns will be defined in a brief with the ITN and subsequent Scope of Work. Please refer to the Memorandum of Information for further details.
Delivery: Manchester
Lot 2 Media Planning & Buying
£10,000,000
•High-level media buying strategy, aligning the media approach to holistic business priorities and specific marketing objectives from a longer-term perspective. •Tactical channel planning, across both Above The Line and Below The Line channels, with the ability to engage audiences across multiple touch points and to capitalize on the latest trends. •Campaign...
Delivery: Manchester
Lot 3 Search Engine Optimisation
£150,000
Plan and support the implementation of TPE’s SEO strategy which covers content optimisation, technical SEO and backlinks. Analyse the TPE website and identify key areas of improvement, creating the content TPE need to action the changes. Run regular SEO reporting to analyse performance, optimising future recommendations accordingly. Refer to the Memorandum o...
Delivery: Manchester
Documents
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