Visit Britain USA Co-op Campaign
VisitBritain have launched a new USA Co-op Marketing program to provide a collaborative consumer marketing campaign platform that West Midlands Growth Company can buy in to. Launching March 2023 (phase 1), VisitBritain will deliver value to industry by seeding the program with an initial investment of a £250K media buy to generate awareness and stimulate consideration to visit Britain amongst travel intenders. This is an opportunity for us to capitalise on the initial investment of a £250K (estimated) media buy fro...
Buyer
WEST MIDLANDS GROWTH COMPANY LIMITED
Value
£38,168
Published
6 Mar 2023
Closes
6 Mar 2023
Procurement details
Source
Find a Tender
Region
Birmingham
Procurement method
Limited
Category
Services
Contract starts
Not provided
Contract ends
Not provided
CPV classifications
79342100
Direct marketing services
Lots
Lot 1 Visit Britain USA Co-op Campaign
£38,168
VisitBritain are working with marketing agency and media buyers MMGY Global as the sole provider for this campaign. An opportunity to be part of VisitBritain's multi-million pound US international campaign (the wider halo campaign is £3M plus) We will showcase our regional products / experiences / destinations to an audience who are engaged with Britain and...
Delivery: Outer London - South
Documents
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