Marketing & Sales Framework
Guinness are committed to providing as many high-quality homes as possible and to playing a significant part in tackling the country’s housing crisis. By March 2030 we aim to complete over 8,000 new homes; 7,000 of which will be affordable. We also build homes for sale, both outright and as Shared Ownership. We are growing our land development pipeline to make it happen and have funding immediately available. Our strong financial position and track record means we confidently expect to invest over £2bn in the comin...
Buyer
THE GUINNESS PARTNERSHIP LIMITED
Value
Not provided
Published
9 Feb 2023
Closes
9 Feb 2023
Procurement details
Source
Find a Tender
Region
Camden and City of London
Procurement method
Not provided
Category
Services
Contract starts
Not provided
Contract ends
Not provided
CPV classifications
79340000
Advertising and marketing services
79415200
Design consultancy services
79822500
Graphic design services
79930000
Specialty design services
79933000
Design support services
79416000
Public relations services
79341100
Advertising consultancy services
79341200
Advertising management services
Lots
Lot 1 Creative Design
Value not provided
Guinness are seeking creative brand agencies to support the sales & marketing team in developing bespoke and engaging brands that promote our new build homes to the right audiences. The agency, at a minimum, will be required to provide a brand identity (logo, colour palette, key messaging/strapline), development naming, produce a brochure (including floorpla...
Delivery: North East (England), North West (England), Yorkshire And The Humber, East Midlands (England), West Midlands (England), East Of England
Lot 2 PR Agency
Value not provided
Guinness require PR agencies / consultancy to support the sales & marketing team in promoting our new build homes to the right audiences at the most optimal time (typically, prior to launch and immediately after the launch of accepting reservations on any given development).The agency will be responsible for producing PR strategies, proposing appropriate soc...
Delivery: North East (England), North West (England), Yorkshire And The Humber, East Midlands (England), West Midlands (England), East Of England
Lot 3 Media Buying
Value not provided
Guinness is seeking a number of media buying agencies to support and promote our new build homes. They will be expected to conduct audience research into the local market, identify target audiences in relation to the development and income restrictions and provide a media planning and buying service. Guinness require a media buying strategy document for each...
Delivery: North East (England), North West (England), Yorkshire And The Humber, East Midlands (England), West Midlands (England), East Of England
Lot 4 Marketing Suites - Commercial
Value not provided
Guinness requires a marketing suite design & fit-out service to provide a core sales base to showcase our homes, stand out from competitor schemes for our target demographic and add value to the customer journey for prospective buyers.
Delivery: North East (England), North West (England), Yorkshire And The Humber, East Midlands (England), West Midlands (England), East Of England
Lot 5 Show Homes & Marketing Suites - Residential
Value not provided
Guinness is seeking experienced providers of show homes to assist the sale of our Shared Ownership and/or Market Sale homes ahead of practical completion and/or post-completion.
Delivery: North East (England), North West (England), Yorkshire And The Humber, East Midlands (England), West Midlands (England), East Of England
Lot 6 Model Makers
Value not provided
Guinness requires the design and build physical 3D models of upcoming schemes. The models are to be inclusive of lighting and/or interactive technology and will assist end users (potential buyers) in visualising the product offering/immediate surroundings and contribute to a fully immersive sales environment.
Delivery: North East (England), North West (England), Yorkshire And The Humber, East Midlands (England), West Midlands (England), East Of England
Lot 7 3D and CGI
Value not provided
Guinness require virtual visualisation assets as a crucial tool in creating tangibility of the final product for potential buyers. Suppliers will produce high quality and innovative still, moving and interactive visuals and a variety of visuals including photorealistic visuals, 360 video, AR and VR.
Delivery: North East (England), North West (England), Yorkshire And The Humber, East Midlands (England), West Midlands (England), East Of England
Lot 8 Signage and Hoarding
Value not provided
Guinness require sign manufacturing and installation suppliers. Branded signage is a critical tool for raising awareness of Guinness and scheme specific new build sales brands and product offering to prospective buyers. Requirements may include hoarding, scaffold wraps, flags, banners, posters, and other bespoke signage and offer additional services such as...
Delivery: North East (England), North West (England), Yorkshire And The Humber, East Midlands (England), West Midlands (England), East Of England
Lot 9 Estate Agency and Valuation
Value not provided
Guinness require sales agents for the consultancy, sale and marketing of new build private tenure residential homes both shared ownership and outright sale. The agents will introduce prospective buyers to the Development and provide recommendations on pricing and will manage sales from reservation through to exchange and completion. Valuations may be instruc...
Delivery: North East (England), North West (England), Yorkshire And The Humber, East Midlands (England), West Midlands (England), East Of England
Lot 10 Landscaping
Value not provided
Guinness require landscaping & grounds maintenance providers who are able to plan, purchase, deliver, install and care for planting that will amplify the aesthetic of our developments and surroundings. The works will be utilised where there is little, or no development landscaping planned and the need is such that it will benefit the Guinness brand and assis...
Delivery: North East (England), North West (England), Yorkshire And The Humber, East Midlands (England), West Midlands (England), East Of England
Lot 11 Cleaning and Facilitation
Value not provided
Guinness require a contractor who is able to provide an ad hoc support service for cleaning, maintenance & implementation of everyday development needs such as: furniture removal, marketing suite sundries & stock supplies, PPE, key safe installation, handywork & others. Requirements are often urgent and need swift turnaround to deliver.
Delivery: North East (England), North West (England), Yorkshire And The Humber, East Midlands (England), West Midlands (England), East Of England
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