East Midlands Railway Media Buying
Looking for a long term strategic media planning and buying agency. Looking for an agency that can help develop our understanding of our customers and help reach new audiences through innovations in media. You will work closely with our other media and creative agencies to ensure joined up response to briefs and effective delivery.
Buyer
TRANSPORT UK EAST MIDLANDS LIMITED
Value
£3,500,000
Published
24 Nov 2022
Closes
25 Nov 2022
Procurement details
Source
Find a Tender
Region
Camden and City of London
Procurement method
Selective
Category
Services
Contract starts
Not provided
Contract ends
Not provided
CPV classifications
79342000
Marketing services
Lots
Lot 1 Media Buying for all traditional and digital channels excluding digital display
£3,500,000
Looking for a long term strategic media planning and buying agency to deliver our media activity. This will cover all traditional above and below the line media channels and any digital activity but excludes digital display which is part of Lot 2. Our focus is on stimulating leisure trips from our regions into London and growing commuter and business travel...
Delivery: United Kingdom
Lot 2 Media and build for dynamic digital display activity
Value not provided
We are looking for a digital display media agency to deliver our always on conversion driving dynamic digital display and manage the creative build process. We require an established platform to deliver this functionality and an understanding of timeframes for the onboarding process to ensure there is no break in service continuity. We currently run dynamic...
Delivery: United Kingdom
Lot 3 Manage the annual planning and delivery of our PPC account
Value not provided
We are looking for a long-term partnership to facilitate the growth of the EMR PPC account covering always on activity across multiple routes and campaign activations. Performance reporting is a key priority to ensure we are continually analysing and improving our ROAS and CPC with clear bidding and targeting strategies based on understanding our market shar...
Delivery: United Kingdom
Lot 4 Delivery of ongoing technical and content SEO management
Value not provided
Ongoing technical and content SEO management including digital outreach and PR is required to increase visibility of our EMR website for key phrase terms and to drive sales from organic search traffic. Our e-commerce platform is a white label of Trainline; optimisation of the e-commerce platform comes at a significant cost, and so we rely on the front-end br...
Delivery: United Kingdom
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