Provision of Digital Marketing Services to the University of Birmingham
The University of Birmingham ("the University") invites tenders for the supply of Digital Marketing Services; Lot 1 – Media Buying and Planning (UK and International) Lot 2 – Front-end Development Services Lot 3 – Content Services Lot 4 – UX Design and Development Services The intention is to establish a framework agreement with suitably qualified Supplier(s) who will provide selected Digital Marketing Services needs that cannot be met in-house by its own provision, or where additional knowledge and expertise is re...
Buyer
University of Birmingham
Value
£900,000
Published
6 Apr 2023
Closes
12 Sept 2022
Procurement details
Source
Find a Tender
Region
United Kingdom
Procurement method
Selective
Category
Services
Contract starts
Not provided
Contract ends
Not provided
CPV classifications
79340000
Advertising and marketing services
Lots
Lot 1 Media Buying and Planning (UK and International)
£900,000
Provide media buying and planning services that include:• a strategic global media buying service that covers all formats of digital advertising. • a campaign planning service to support low and high budget campaigns, providing regular performance reviews, campaign optimisation and reporting tools that provide real time updates.
Delivery: Birmingham
Lot 2 Front-end Development Services
£900,000
Provide front-end development services to support our major institutional websites. The supplier will:• develop features and components for our websites following best practices, complying with accessibility standards and ensuring they meet a high standard of quality.• have expertise in developing websites/components using react.js.• integrate with and contr...
Delivery: Birmingham
Lot 3 Content Services
£900,000
Provide content services which the University’s internal full -service marketing agency does not provide. This includes:• content strategy expertise to develop plans for optimum deployment of content across all channels.• copy writing specifically for the web (incorporating SEO and UX principles).• specialist copywriting across a range of academic discipline...
Delivery: Birmingham
Lot 4 UX Design and Development Services
£900,000
Provide UX Design and Development services, to support major University services like its external website, which will include:• Delivery of a robust and proven UX research and discovery process.• Full UI design process expertise.• Expertise around content strategy with a focus on web.• Delivery methodology which focuses on working collaboratively with clien...
Delivery: Birmingham
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