West Midlands Trains Marketing tender
West Midlands Trains is a UK rail operator, responsible for two customer-facing brands: London Northwestern Railway (LNR) - for long distance and London commuter services. www.londonnorthwesternrailway.co.uk West Midlands Railway (WMR) - a regional train service for the West Midlands. www.westmidlandsrailway.co.uk This tender is for the following four lots:- Lot 1 - Advertising - Destination marketing, with the aim of stimulating leisure trips. Lot 2 - Pay per click - Developing a strategy for an always-on and camp...
Buyer
WEST MIDLANDS TRAINS LIMITED
Value
£8,000,000
Published
26 Jan 2023
Closes
20 Jun 2022
Procurement details
Source
Find a Tender
Region
Camden and City of London
Procurement method
Selective
Category
Services
Contract starts
Not provided
Contract ends
Not provided
CPV classifications
79340000
Advertising and marketing services
Lots
Lot 1 Lot 1 - Advertising
Value not provided
Destination marketing, with the aim of stimulating leisure trips. The specific requirement will be:- 1. Media planning (including all traditional & digital media). 2. Strategic planning. 3. Media buying (including all traditional and digital media). 4. Digital Technology / Ad Operations time.
Delivery: West Midlands (England)
Lot 2 Lot 2 - Pay per click
Value not provided
1. Manage the ongoing pay per click accounts. 2. Develop and manage biding strategies for Google AdWords and Bing Ads along with campaign strategies. 3. Reporting - produce weekly, monthly, quarterly and annual reports.
Delivery: West Midlands (England)
Lot 3 Lot 3 - Search Engine Optimization
Value not provided
1. Facilitate the growth of visits to the West Midlands Trains websites for organic traffic through:- a) Ongoing search engine optimization management. b) Developing action plans grounded in insights. c) Activation / implementation through in-house team and cross-agency co-ordination. d) Reporting & analysis including helping to set realistic KPIs and showin...
Delivery: West Midlands (England)
Lot 4 Lot 4 - Consumer Public Relations and Social Media
Value not provided
1. Consumer Public Relations strategy & implementation. 2. Social media - community management of West Midlands Trains Facebook and Twitter channels via Orlo. 3. Reporting & Insights.
Delivery: West Midlands (England)
Documents
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